Both classic TV and now programmatic advertising have become an integral part of the advertising world as marketing channels. In doing so, advertisers are giving away potential when they manage their campaigns in isolation across the channels and do not interlock them in the media mix. Linear TV in particular — although declining among the young target group — still has high coverage, but is only coordinated with digital channels to a limited extent in media planning.
In recent years, China has become the country with the most foreign tourists. 162 million Chinese traveled abroad in 2018 — an increase of 13.5 percent compared to the previous year. Even more impressive is the figure that shows how much money is invested in travel and tourism.
More than 15 million Internet users in Germany can no longer be reached via display advertising due to adblock technologies. For brands, this means that a significant portion of the target group is currently not addressed or is only insufficiently addressed with advertising.
According to a recent study, digital offers are more effective than traditional advertising brochures: those who find out about special offers online visit the branch more often than people who read classic print advertising brochures from food retailers.
adlicious ist Gewinner des German Brand Award 2018 in der Kategorie Brand Strategy für C&A - datengetriebenes Neukundenmarketing.
Beim Aloha-Morning-Talk holen wir den Sommer zu uns. In hawaiianischer Atmosphäre treffen Programmatic- und Data-Fachleute auf solche, die es werden wollen.
