Revenue-maximizing marketing with real-time bidding - sales management reports
“The starting position for furniture retailers in e-commerce is difficult. The head of online marketing at Möbel Roller developed an approach to optimize online channels. Anyone who wants to work with him in the long term must prove his performance in figures.
Adlicious published this with a proof of concept. The result hit the media agencies on the market. adlicious provided the following figures: RTB via the trading desk is currently scaling for Roller up to a reach of 32 million users, which corresponds to 140 million banner displays and achieves 300,000 clicks.
In comparison, the RTB approach has an 11 percent higher purchase probability due to very dynamic targeting. This positive result is offset by drastically reduced circuit costs.”
https://www.absatzwirtschaft.de/moebel-roller-setzt-auf-kanaluebergreifende-zusammenarbeit-211191/
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