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Merz Lifecare's mission is to empower people to take control of their health and wellbeing. For this purpose, the vitamin and mineral-based products from “tetesept:” in particular should be made known to a broad audience in Switzerland in order to increase awareness of the product and brand.
The overarching strategy was to address the target group using a full-funnel approach across various touchpoints. DOOH and SEA campaigns were previously implemented by external service providers. Thanks to the consolidation of all advertising measures by adlicious, all campaigns could now be optimally coordinated and monitored. The channel mix included DOOH, YouTube, Meta, Display (Prospecting & Retargeting), Spotify, Search Ads and Survey Ads for additional success monitoring. Physically active women and men between 25-65 years of age with an interest in sport, dietary supplements and any acute muscle problems were used for targeting. From a geo-targeting perspective, the focus was exclusively on the German-speaking cantons of Switzerland.
The viewability of the display ads far exceeded the benchmark of 61%. In addition, our audio ads on Spotify met with a high level of interest from the target group, which can be derived from the high completion rate.
