They are finally here - the vegan minis! In order to promote the two new vegan varieties of Brandt Minis on social media in a way that attracts attention, a TikTok content creator was sought who could creatively showcase the crunchy fun through enjoyable video sequences and thus create a "I want it" moment.
This role was taken on by the German content creator Danny Tran, who not only impresses with 2.3 million followers and impressive views on his TikTok channel (@dannytran), but also with his creative storyline. In his videos, he uses a mix of product videos preceded by humorous behind-the-scenes moments. The perfect starting point for Brandt's vegan minis.
A total of two videos were produced, which were published both organically and paid on two channels (TikTok and Instagram). The campaign achieved an impressive gross reach of over 5.5 million on TikTok and generated over 6,300 audience interactions in the form of likes, comments, saves and shares.
Click here for the TikTok video: https://www.tiktok.com/@dannytrn/video/7373375664017181984? lang=en
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