Brandt Case Study: TikTok Content Creation ‍

They're finally here — the vegan minis! In order to promote the two new vegan varieties of Brandt Minis on social media in an eye-catching way, a TikTok content creator was sought who creatively stages the crunchy fun through delightful video sequences and thus creates a “want I have moment.”

German content creator Danny Tran took on this role, who not only impresses with 2.3 million followers and impressive views on his TikTok channel (@dannytran), but also with his creative storyline. In his videos, he uses a mix of product video, with preceding, humorous behemoth scene moments. The perfect starting point for Brandt's vegan minis.

A total of two videos were produced, which were published both organically and paid on two channels (TikTok and Instagram). The campaign achieved an impressive gross reach of over 5.5 million on TikTok and generated over 6,300 target group interactions in the form of likes, comments, saves and shares.

Click here for the TikTok video: https://www.tiktok.com/@dannytrn/video/7373375664017181984? lang=en