What are dynamic ads actually? We'll explain to you how they work and how you can use them successfully for campaigns.
Google, Facebook and Amazon are an integral part of the online advertising business. But more open ecosystems are needed, demands Eichmann, co-founder and managing director of Adlicious. His recommendations for advertisers.
The sharp increase in the use of mobile devices is not only having an impact on online retail, but also offers local trade new opportunities. With location-based advertising, retailers and brands can deliver their messages and offers tailored to the user.
Uniform models for measuring advertising impact are still missing. Until solutions are available, advertisers should follow these five steps to measure effectiveness and optimize processes, says guest author Daniel Skoda.
Both classic TV and now programmatic advertising have become an integral part of the advertising world as marketing channels. In doing so, advertisers are giving away potential when they manage their campaigns in isolation across the channels and do not interlock them in the media mix. Linear TV in particular — although declining among the young target group — still has high coverage, but is only coordinated with digital channels to a limited extent in media planning.
Which factors play a role in successful marketing in China? What are trends and what must advertisers from Germany pay attention to? We give five tips for the Chinese advertising market.
