We explain how intelligent commerce marketing uses the different strengths of big players in the area of digital advertising and at the same time reduces dependence on Internet giants.
TV marketers should have their ranges measured accurately, both analog and digital, says W&V guest author Viktor Eichmann. Discussions among advertisers about the “decline” of net ranges on TV and the lack of measurability of online video advertising concern the managing director of adlicious. He is of the opinion that video advertising must have an impact on the target group — legitimate criticisms of measurability distract from important questions.
What contribution do attribution models make to successful online marketing campaigns? What does a brand marketer have to consider when choosing the right model and how can it be implemented? adlicious and Flashtalking provide answers to these highly topical questions.
Thanks to the effectiveness and efficiency of current marketing technologies, programmatic campaigns have developed from a revolutionary tool to a far-reaching standard in digital advertising.
d3con Video RecapCurrent opportunities and challenges in digital advertising, the role of trading desks and what advertisers should pay attention to in programmatic advertising.
Digital out-of-home becomes programmatic and completes cross-channel marketing. DOOH advertising reaches target groups who are on the move on large format advertising spaces.
