Efficient branding success through multi-channel campaign approach from a single source
Merz Lifecare's mission is to empower people to take their health and well-being into their own hands. For this purpose, the vitamin and mineral-based products from “tetesept:” should be made known to a broad audience in Switzerland in order to increase awareness of the product and brand.
The overarching strategy was to address the target group with a full-funnel approach via various touchpoints. DOOH and SEA campaigns were previously implemented by external service providers. By consolidating all advertising measures through adlicious, all campaigns could now be optimally coordinated and monitored. The channel mix included DOOH, YouTube, Meta, Display (Prospecting & Retargeting), Spotify, Search Ads and Survey Ads for additional success monitoring. Physically active women and men between the ages of 25 and 65 with an interest in sport, nutritional supplements and any acute muscle complaints were used for targeting. From a geo-targeting perspective, the focus was exclusively on the German-speaking cantons of Switzerland.
The viewability of the display ads far exceeded the benchmark of 61%. In addition, our audio ads on Spotify met with a high level of interest from the target group, which can be seen from the high completion rate.
