Agile video production is essential in the modern advertising industry, particularly due to the importance of social media platforms such as TikTok, Instagram and YouTube. These platforms work with authentic, short content instead of complex productions. As users' attention spans are falling, videos should quickly convey relevant messages. Targeted and specific targeting, particularly on platforms such as YouTube, increases effectiveness. Simple and cost-effective production methods, such as user-generated content and short statements, are sufficient to create effective videos. Agile and flexible video production is crucial for being able to react quickly to changes and to design effective advertising campaigns.
