Hamburg and Berlin, March 14, 2024 - adlicious, a leading company in digital marketing and media strategy, is proud to announce that it has won the digital media budget for LOTTO Berlin POS campaigns. The budget had been advertised beforehand and adlicious was able to prevail over the competitors.
The collaboration between adlicious and LOTTO Berlin marks a significant milestone in the digital marketing strategy of the renowned lottery provider. They chose adlicious to strengthen their digital presence and implement innovative marketing strategies — such as direct redirection to collection points in order to address target groups effectively and in a personalized way.
“We are extremely pleased to have the opportunity to work with LOTTO Berlin to improve digital measures and reach the target group efficiently. Drive-to-store ads are perfect for this. “, says Manuel Pfaff, Director of Business Development & Media Strategy at adlicious. “Our team is highly motivated to help LOTTO Berlin achieve its goals and further strengthen its position as a leading provider in the lottery market.”
Stefanie Hefter, Marketing Team Leader at LOTTO Berlin, also commented on the partnership: “We chose adlicious because we are impressed by their innovative approach and expertise in digital media and tech. We are confident that this collaboration will help position our brand even more strongly in the digital landscape and reach our customers in new and appealing ways.”
adlicious is proud to be part of LOTTO Berlin's success and is looking forward to a successful partnership that will benefit both companies.
About Lotto Berlin:
The Deutsche Klassenlotterie Berlin is Berlin's lottery company and a member of the German Lotto and Toto Block. Through the German Class Lottery Berlin Act and the German Class Lottery Berlin Foundation, they have taken on the task of carrying out gambling and lotteries on behalf of the State of Berlin. Various products are offered under the name LOTTO Berlin: LOTTO 6aus49, TOTO selection and result bet and EUROJACKPOT with the additional lotteries Spiel 77 and SUPER 6, the GlücksSpirale with its additional lottery “The Victory Chance”, KENO with the additional lottery plus5 and a variety of scratch cards. Playable in any Berlin LOTTO store, via app or online at www.lotto-berlin.de.
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