Tipico - 2
Successful shop activation: Tipico increases visits with display drive-to-store ads
Challenge
Tipico, a leading provider of sports betting in Germany, stands for exciting entertainment and the ultimate sports experience. Together with franchise partners AS Sportsbar and ASU Sportwetten GmbH, Tipico planned a campaign to direct the target group directly to local Tipico shops. The aim was to advertise 15 shops in 12 cities from the beginning of January to the beginning of February.
Solution
The campaign combined dynamic display drive-to-store banners with targeted brand messages. In the branding area, up-to-date news was delivered, such as top games such as Borussia Dortmund vs. Bayer Leverkusen or generic messages such as “Experience the Bundesliga live in your Tipico shop!”. The target group — men aged 18 and over with an interest in sports and sports betting — was addressed based on their location.
Outcome
“adlicious is our permanent partner for drive-to-store campaigns and plays an important role in our local marketing strategy. The cooperation is particularly well received by our franchise partners. Thanks to adlicious's data-driven approaches, we reach sports betting fans in a targeted manner, steer them into our franchisee branches and strengthen our brand sustainably. ”
Sebastijan Sklenar, Head of Retail Shop Consulting Deutschland
Tipico Retail Services GmbH
