A montage of Miamor video commercial scenes. Shows a beautiful white cat with blue eyes enjoying various Miamor cat food products The cat nuzzles a can of Miamor cat food and walks around the house happily.
Miamor
Increasing Brand Awareness Through Efficient Digital Branding Flights
Challenge
Sustainable increase in brand awareness in the target group because of a highly competitive environment.
Solution
Granular targeting to reach the target audience of cat owners through streaming platforms, YouTube, and contact class optimization using In-Banner Video Ads. The strategy combined demographic features, interests, shopping data, and contextual keywords.
Outcome
A net reach of 84,1% in the target audience, with more than 4 average contacts identified. Brand awareness in this group increased by 24,8%.
