B2E marketing: Dynamic advertising of multiple locations with data-driven ads
GLS, as an international logistics company, was faced with the challenge of recruiting employees for various locations in Germany. For this purpose, adlicious' dynamic ad technology should be used to increase applications for selected jobs at the respective location.
With adlicious' Dynamic Ad technology, dynamic display advertising could be created that targeted the right users, scalable across various locations and job descriptions. The ads were served to users based on their location. Thanks to the technical integration of feeds, it was possible to automatically create hundreds of different advertising material combinations for locations and job descriptions without much effort. With the help of Google Search ads, branded and actively searching users were redirected to the careers page. This made it possible to generate traffic cost-effectively and increase the number of applications received.
The campaign achieved an average SEA CTR of 8.39% across all locations, in some cases up to over 10%. In addition, a strong viewability over benchmark of 74% was achieved across all locations. Individual geographic adjustments significantly improved engagement.
