A video montage of Consorsbank Data-driven online adverts. The adverts display the text "Machen Sie den ersten Schritt Mit einem kostenlosen Depot bei uns". Visuals include a still photo of man and women who are happy Consorsbank clients.
Consorsbank - 1
Marketing Success Through Data-driven Advertising
Challenge
Marketing financial trading products to a heterogeneous target group using data-driven targeting.
Solution
87 different ad combinations of image and text elements, created in a fully automated and user-specific way and delivered to potential customers in the optimal mix of formats with high visibility.
Outcome
Our results have shown a significant increase in user interaction compared to their previous campaigns (eCPC reduced by 70% with an average viewability of 78%) and optimized costs per interested user.
