Welcome

WE ARE ADLICIOUS

We bring personalization
to digital media.

Through our unique and proprietary ad delivery technology, we help brands to deliver their message personalized in real-time along the complete digital customer journey.

Why? Because we believe that the differentiator for successful brands in today’s digital media world lies within the right combination of audience data, tech-enabled creative solutions and programmatic media execution.

1950
FOUNDED IN
HAMBURG
0
SUCCESSFUL
CAMPAIGNS
0
SPECIALISTS –
AND COUNTING

Tech meets Media.

01

adlicious tech as core of the setup​

02

Connected to our licensed media-buying systems

03

Media execution by expert team

Our technology seamlessly integrates with all major platforms.

google
youtube
amazon
facebook
stroer
spotify

Dynamic creative solutions for a data-driven world.

Have you ever tried to upload your custom data feed to Google Studio or shaken your head in disbelief at market rates for rich media ad serving? So have we and that’s when we knew we had to change this. The result is a solution that supports any product feed, integrates into any third party platform, supports any rich media creative – all together at the lowest ad serving rates you have ever seen. Topped by an AI backed product recommendation engine based on real user behaviour, not predefined rules. This enables us to build better creatives faster and cheaper than ever before.

Dynamic Branding Ads

Based on interests and purchase intentions, each user sees an individualized ad together with rich media elements like video and interactive animations to maximize the branding effect.

Drive-to-Store Ads

Enhance your retail in-store traffic by showing your target group online ads that drive your users to the next store.

Customized Ads


Regardless of how you are looking to engage or interact with your users, we customize HTML5 ads for you, as our creative skills have no limits. 

Our clients.

Success Stories.

We achieve outstanding results for our clients

C&A

CASE STUDY

THE CHALLENGE
Increase revenue from women’s and children’s clothing as well as meeting the COS (cost of sales) target.
OUR SOLUTION
Implementation of a custom attribution model to drive allocation decisions and approach new customers within segmented target groups on Data-Management-Platforms (DMP) in selected premium environments.
RESULTS
Campaign driven sales doubled. Post-click conversion rate rose to 33% (higher than post-view). The average cart value increased by 40% during the campaign while keeping the Cost of Sales under 40% at scale.

SWKBank

CASE STUDY

THE CHALLENGE
Generate online loan sales (consumer credit). Drive qualified traffic to the landing page while keeping Cost of Sales under 3.5% for hard to identify audiences.
OUR SOLUTION
Address potential customers by creating statistical twin audiences of real customers.
RESULTS
By addressing statistical twin audiences considerably higher sales were generated without increasing the costs. In fact, the costs were even reduced (CPL) and the CTR was improved.

MASAI

CASE STUDY

THE CHALLENGE
Strengthen the Masai brand in the UK using programmatic prospecting with display ads. Drive online sales and promotion of the Masai brand in the UK using push mechanisms.
OUR SOLUTION
Using learnings from previous campaigns, we defined custom KPIs to optimize the balance between branding and performance. We utilized narrow frequency capping across multiple DSPs to optimize campaign efficiency.
RESULTS
The campaign drove a 373% increase in new online customers in the UK (measured by Masai’s on-site analytics). Masai also saw a 70% increase in conversion rate.

RAISIN.

CASE STUDY

THE CHALLENGE
Generate online registrations and increase brand awareness within Raisin’s target group.
OUR SOLUTION
Implement careful frequency capping to maximize net campaign reach. Generate look-a-like segments to further increase reach.
RESULTS
We were able to meet Raisin’s target CPL at scale. At the same time we saw an overall performance increase and increase in assisted conversions.

ROLLER

CASE STUDY

THE CHALLENGE

Create a programmatic replacement for Roller’s old media planning and meet or exceed the quality specifications of direct media buying.

Demonstrate that this programmatic replacement can scale at the required quality. Provide Roller with enhanced multi-channel insights and control beyond what is possible with traditional media planning.

OUR SOLUTION
Combine profile, sociodemographic, and interest based targeting with large format placements on whitelisted and transparent premium inventory. Implement comprehensive cross-channel frequency capping for efficient use of media budget.
RESULTS
A monthly reach of 32 million unique users with 140 million ad impressions and 300,000 clicks. Roller saw an 11% increase in purchase probability compared to their previous direct-buy media plan. At the same time there was a 93% reduction in media cost.

IDAGIO

CASE STUDY

THE CHALLENGE
Deliver high-impact branding campaigns on mobile in order to introduce consumers to IDAGIO and their streaming service with a goal of driving new registrations.
OUR SOLUTION
Setup display and social campaigns to work in tandem in order to get the right penetration of different formats, channels and individual exposure.
RESULTS
Within the first month, new IDAGIO’s new visitor volume had doubled. We also saw a below-average visitor bounce rate of 40% (industry average is 60%). The cost per new visitor was reduced by 50% over the course of the campaign.

Awards.

We are proud of the recognition we receive for our work

Management Team.

Backed by a strong team of business developers, creatives, data scientists and media strategists.

David Lange

Co-Founder & Managing Director

     

Viktor Eichmann

Co-Founder & Managing Director

     

Daniel Skoda

Managing Partner

     

Blog.

Have a look at our latest thoughts around what we do (sorry, only in German!)