WELCOME
We are the end-to-end media agency for the digital era. We are adlicious.
We enable leading brands to engage with their audiences like never before.
adlicious was founded based on the belief that the differentiator for successful brands in today’s digital media world lies within the right combination of audience data, tech-enabled creative solutions and real-time media execution.
We partner with our clients along this journey by acting as a trusted sparring partner that delivers across the whole value chain from initial brand strategy to final media activation. Our custom-made strategies activate your brand with touchpoints in all relevant channels: Dynamic DOOH, Connected TV, YouTube, Online Video, Display Branding, Dynamic Display and Social Media Platforms.
2014
FOUNDED IN
HAMBURG
2000
SUCCESSFUL
CAMPAIGNS
35
SPECIALISTS –
AND COUNTING
Tech meets Media.
adlicious began in 2014 as one of the first independent and purely programmatic media agencies. Combining data and technology to deliver superior media activation has always been central to our work.
Our years of hands-on experience with many different platforms led us to develop our own technology to augment off-the-shelf ad-tech for better advertising results. Today adlicious has transformed into a tech-driven programmatic agency and we are able to deliver integrated and fully customizable programmatic media solutions to our clients.
Our technology seamlessly integrates with all major platforms.
Dynamic creative solutions for a data-driven world.
Have you ever tried to upload your custom data feed to Google Studio or shaken your head in disbelief at market rates for rich media ad serving? So have we and that’s when we knew we had to change this.
The result is a solution that supports any product feed, integrates into any third party platform, supports any rich media creative – all together at the lowest ad serving rates you have ever seen. Topped by an AI backed product recommendation engine based on real user behaviour, not predefined rules. This enables us to build better creatives faster and cheaper than ever before.
Dynamic Branding Ads.
Based on interests and purchase intentions, each user sees an individualized ad together with rich media elements like video and interactive animations to maximize the branding effect. We create dynamic branding on large and special formats, taking advantage of the many targeting and design possibilities that digital advertising offers.
Examples of dynamic real-time creatives for three different target groups:
Golf
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Football
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Running
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Success Stories.
We achieve outstanding results for our clients
Synergy effects through integrated
planning of branding & performance
Advertise retail stores with drive-to-store ads.
Quadruple the customer acquisition
rate at Masai Clothing Company.
C&A
CASE STUDY
THE CHALLENGE
Implement consistent planning and management of branding and performance activities to better leverage synergies and increase better marketing efficiency.
OUR SOLUTION
Achieved through the interaction of contact class optimization and branding momentum. By optimizing the contact class, more users are reached with the optimal dose of advertising per branding flight. To take advantage of this branding momentum, the relevant users were transferred to a performance campaign. In order to keep the advertising pressure of the overall campaign permanently high, branding and performance flights were continuously combined in an optimal time sequence.
RESULTS
Through the cross-planning of branding and performance using contact class optimization, the following results were achieved.
1: Significantly increased advertising pressure by inserting performance pushes between branding flights.
2: By merging branding and performance, significantly more users were brought into the optimal contact class than with isolated budget planning.
3: The use of branding momentum results in a significantly higher conversion rate compared to users who were only addressed via a performance campaign
GLOBETROTTER
CASE STUDY
THE CHALLENGE
Digital promotion of a new store by outdoor specialist Globetrotter in Berlin with an innovative approach.
OUR SOLUTION
We used our Drive-to-Store Technology to increase footfall traffic and attract interested users to the new store. This innovative advertising format combines digital journey data with branding elements and an integrated map. So users can directly navigate to the nearest store.
RESULTS
The fourteen day campaign motivated a high three-digit number of customers to visit the store at a low cost-per-storevisit. Furthermore, the campaign achieved an exceptionally good CTR (click-through rate), which was 36% above the benchmark within the entire target group, and even more than 50% in the target group of 18-24 year-olds.
MASAI
CASE STUDY
THE CHALLENGE
Strengthen the Masai brand in the UK using programmatic prospecting with display ads. Drive online sales and promotion of the Masai brand in the UK using push mechanisms.
OUR SOLUTION
Using learnings from previous campaigns, we defined custom KPIs to optimize the balance between branding and performance. We utilized narrow frequency capping across multiple DSPs to optimize campaign efficiency.
RESULTS
The campaign drove a 373% increase in new online customers in the UK (measured by Masai’s on-site analytics). Masai also saw a 70% increase in conversion rate.
Utilizing adlicious display advertising
to generate leads.
Roller & adlicious show there are effective and more efficient alternatives to classic online media planning.
Mobile marketing with display
and Facebook ads.
RAISIN.
CASE STUDY
THE CHALLENGE
Generate online registrations and increase brand awareness within Raisin’s target group.
OUR SOLUTION
Implement careful frequency capping to maximize net campaign reach. Generate look-a-like segments to further increase reach.
RESULTS
We were able to meet Raisin’s target CPL at scale. At the same time we saw an overall performance increase and increase in assisted conversions.
ROLLER
CASE STUDY
THE CHALLENGE
Create a programmatic replacement for Roller’s old media planning and meet or exceed the quality specifications of direct media buying.
Demonstrate that this programmatic replacement can scale at the required quality. Provide Roller with enhanced multi-channel insights and control beyond what is possible with traditional media planning.
OUR SOLUTION
Combine profile, sociodemographic, and interest based targeting with large format placements on whitelisted and transparent premium inventory. Implement comprehensive cross-channel frequency capping for efficient use of media budget.
RESULTS
A monthly reach of 32 million unique users with 140 million ad impressions and 300,000 clicks. Roller saw an 11% increase in purchase probability compared to their previous direct-buy media plan. At the same time there was a 93% reduction in media cost.
IDAGIO
CASE STUDY
THE CHALLENGE
Deliver high-impact branding campaigns on mobile in order to introduce consumers to IDAGIO and their streaming service with a goal of driving new registrations.
OUR SOLUTION
Setup display and social campaigns to work in tandem in order to get the right penetration of different formats, channels and individual exposure.
RESULTS
Within the first month, new IDAGIO’s new visitor volume had doubled. We also saw a below-average visitor bounce rate of 40% (industry average is 60%). The cost per new visitor was reduced by 50% over the course of the campaign.
Awards.
We are proud of the recognition we receive for our work
Management Team.
Backed by a strong team of business developers, creatives, data scientists and media strategists.