We love doing RTB

Why you should work with us

We are Germany's only 100% independent Trading Desk. We offer marketers cutting-edge programmatic solutions that are proven to drive superior ROI. We concentrate on the essentials, which are the design and optimization of RTB campaigns. Because despite all the automation developments, we believe that the decisive factor for the success of a campaign is real craftsmanship and constant questioning.

Display

Mobile

Video

Social

PROSPECTING

Address new customers more efficiently - reach only users that show distinct interest in your product, optimize frequencies across inventory and deliver the proper message in the right context.

– Audience Targeting: socio-demography, interest & purchase intent (behavior)
– Contextual, time, geographic & technical targeting
– Custom Audiences: statistical twinning & look-alike modeling

ACTIVATION

Exploit the full customer potential with just the right messaging - concentrate your advertising solely on users, that are valuable customers with a proven intent & auspicious buying history.

– Smart Retargeting: predicated on actual user intent & on-site engagement
– Re-Engagement: value-based, CRM-driven activation of previous customers
– Dynamic Creatives: defined by what your users actually view on your site

PLATFORMS & DATA-SOURCES

There is no single platform that serves best for all digital marketing purposes - let your campaigns thrive without limitations in technology & data and profit from the best set-up you can get.

– Demand Side & Data Platforms: Adform, DoubleClick Bid Manager, Semasio, Turn, Amazon Advertising
– Specialized Mobile & Video DSPs: Brightroll, Liverail, Tubemogul, Sitescout, Pocketmath
– Social Media Platforms: Facebook, Instagram, LinkedIn

CROSS-CHANNEL

To unfold maximum impact, all digital marketing, including mobile marketing, needs to be steered & measured on the base of a centralized ad-serving infrastructure, using state of the art attribution.

– Ad-Serving & Measurement: Facebook Atlas Solutions, DoubleClick Campaign Manager, Adform
– Attribution Tools: AdClear, Exactag, Google Analytics Premium, intelliAd, Flashtalking
– Mobile Intelligence: adjust, AppsFlyer, HasOffers by Tune, Kochava

INSIGHTS

Overcome the boundaries of traditional ex-post market research & understand your future customers‘ behavior prior to a campaign - use this knowledge to steer your Display, Search, Mobile and Social activities most efficiently.

– Analysis of topics & keywords your customers engage with on their path to your site
– Disclosure of URLs your prospects are on, before they visit your shop and purchase something
– Budget-optimized segmentation, based on real user behavior

We create outstanding results for our clients

Case Study

In the highly competitive market for term deposits, we successfully drove awareness and generated new customers for SavingGlobal / Raisin through look-alike modeling and continuative strategies.

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Case Study

The target group for consumer credits is hard to identify and grasp via display advertising. We achieved to reach new customers for SWK Bank with custom targets at a very ambitious revenue to cost ratio.

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Case Study

C&A decided to open up new sales potential for women’s and kid’s wear through programmatic advertising. Our measures in Display Prospecting have proven to generate incremental growth in revenues.

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Case Study

In order to optimize ROAS (return on advertising spend) and to increase absolute return via prospecting, Roller chose to cut back various traffic suppliers, and shifted the entire media plan towards RTB centrally with us.

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”adlicious has met the unique challenges of our display advertising and successfully developed strategies to accomplish our objectives. Coupled with the straightforward and honest communication, they are an ideal partner for us.

”adlicious is the first company with whom we have worked on a CPA basis for our video campaigns successfully. They demonstrated their optimization capability in different markets impressively.

”adlicious has understood the needs of DISCAVO and supported us in achieving our display marketing goals. What‘s more, adlicious convinces with high-quality advice as well as direct and uncomplicated communication.