In-game advertising seamlessly integrates brands into digital game worlds and uses the emotional connection of gamers for particularly effective advertising. Targeted targeting and creative placements not only increase visibility, but also brand loyalty and willingness to buy — a strategic must in the modern media mix.
Christmas shopping is getting closer, as many buyers start looking for gifts as early as August. Black Friday and Cyber Week are the highlights, especially for technology-savvy Gen Z, which is increasingly shopping online. Retailers should now plan their Christmas campaigns.
Agile video production is essential in the modern advertising industry, particularly due to the importance of social media platforms such as TikTok, Instagram and YouTube. These platforms work with authentic, short content instead of complex productions. As users' attention spans are falling, videos should quickly convey relevant messages. Targeted and specific targeting, particularly on platforms such as YouTube, increases effectiveness. Simple and cost-effective production methods, such as user-generated content and short statements, are sufficient to create effective videos. Agile and flexible video production is crucial for being able to react quickly to changes and to design effective advertising campaigns.
3D ads and fake out-of-home (FOOH) campaigns are currently revolutionizing the advertising industry by making advertising tangible and generating a high level of attention. adlicious uses innovative 3D technology to design impressive three-dimensional advertising campaigns that not only work on large DOOH screens but also on social media and video channels such as YouTube and increase interaction and conversion rates by actively involving the viewer.
adlicious has won the digital media budget for LOTTO Berlin POS campaigns. The collaboration should strengthen the digital presence and implement innovative marketing strategies, such as direct redirection to collection points. Both companies are optimistic that this partnership will strengthen LOTTO Berlin's brand in the digital landscape.
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The end of third-party cookies: Find out in a nutshell what the Cookieless Future means for the advertising industry and how adlicious overcomes this challenge using its data-driven advertising tools that work without cookies.
