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Programmatic.
As an independent agency for programmatic advertising, we deliver innovative and bespoke marketing solutions tailored to your business. We generate more advertising impact and performance thanks to our individual media strategies, sophisticated technical setups and highly agile optimization. Whether you need branding or performance campaigns, we’ve got you covered.
1950
FOUNDED IN
HAMBURG
HAMBURG
0
SUCCESSFUL
CAMPAIGNS
CAMPAIGNS
0
SPECIALISTS –
AND COUNTING
AND COUNTING
Innovative
Digital Strategies.
Holistic planning and steering: branding meets performance
Consumers‘ brand preference is activated via targeted programmatic branding campaigns. Complementary performance campaigns exploit the purchasing potential created in the branding campaigns.
Our holistic approach ensures maximum campaign efficiency and results.
Proprietary KPIs for increased media effectiveness
Our qCPM® metric combines and weights many media variables for better insight and control. adlicious provides contact-class frequency and recency optimization in tandem with large formats on premium inventory in order to deliver high-impact branding to the target group with minimal waste.
Individualized
Setups
- Direct access to the relevant marketing platforms.
- Comprehensive targeting options for reaching exactly the right target groups.
- Data sourcing, acquisition and management as needed.
Advanced
steering
- Committed to meet the highest qualitative and quantitative targets. Innovative methods such as the self-developed contact class optimization.
Agile
Optimization
- Constant monitoring of success metrics and execution of adjustments by our data scientists. Analytically driven team of mathematicians and engineers.
Our clients.
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Programmatic
Creativity.
We create banner sets using the latest innovative design techniques, tailor-made to address your target group. Our team can build formats for all relevant channels and devices to ensure contact is maintained with your audience throughout the customer journey.
BANNER AD CREATION
Click on the gallery to see some of our innovative animated HTML5-banners:
Banner tablet mobil
Success Stories.
We obtain outstanding results for our clients.
THE CHALLENGE
Increase revenue from women’s and children’s clothing as well as meeting the COS (cost of sales) target.OUR SOLUTION
Implementation of a custom attribution model to drive allocation decisions and approach new customers within segmented target groups on Data-Management-Platforms (DMP) in selected premium environments.RESULTS
Campaign driven sales doubled. Post-click conversion rate rose to 33% (higher than post-view). The average cart value increased by 40% during the campaign while keeping the Cost of Sales under 40% at scale.THE CHALLENGE
Generate online loan sales (consumer credit). Drive qualified traffic to the landing page while keeping Cost of Sales under 3.5% for hard to identify audiences.OUR SOLUTION
Address potential customers by creating statistical twin audiences of real customers.RESULTS
By addressing statistical twin audiences considerably higher sales were generated without increasing the costs. In fact, the costs were even reduced (CPL) and the CTR was improved.THE CHALLENGE
Strengthen the Masai brand in the UK using programmatic prospecting with display ads. Drive online sales and promotion of the Masai brand in the UK using push mechanisms.OUR SOLUTION
Using learnings from previous campaigns, we defined custom KPIs to optimize the balance between branding and performance. We utilized narrow frequency capping across multiple DSPs to optimize campaign efficiency.RESULTS
The campaign drove a 373% increase in new online customers in the UK (measured by Masai’s on-site analytics). Masai also saw a 70% increase in conversion rate.THE CHALLENGE
Generate online registrations and increase brand awareness within Raisin’s target group.OUR SOLUTION
Implement careful frequency capping to maximize net campaign reach. Generate look-a-like segments to further increase reach.RESULTS
We were able to meet Raisin’s target CPL at scale. At the same time we saw an overall performance increase and increase in assisted conversions.THE CHALLENGE
Create a programmatic replacement for Roller’s old media planning and meet or exceed the quality specifications of direct media buying.
Demonstrate that this programmatic replacement can scale at the required quality. Provide Roller with enhanced multi-channel insights and control beyond what is possible with traditional media planning.
OUR SOLUTION
Combine profile, sociodemographic, and interest based targeting with large format placements on whitelisted and transparent premium inventory. Implement comprehensive cross-channel frequency capping for efficient use of media budget.RESULTS
A monthly reach of 32 million unique users with 140 million ad impressions and 300,000 clicks. Roller saw an 11% increase in purchase probability compared to their previous direct-buy media plan. At the same time there was a 93% reduction in media cost.THE CHALLENGE
Deliver high-impact branding campaigns on mobile in order to introduce consumers to IDAGIO and their streaming service with a goal of driving new registrations.OUR SOLUTION
Setup display and social campaigns to work in tandem in order to get the right penetration of different formats, channels and individual exposure.RESULTS
Within the first month, new IDAGIO’s new visitor volume had doubled. We also saw a below-average visitor bounce rate of 40% (industry average is 60%). The cost per new visitor was reduced by 50% over the course of the campaign.Awards.
Awards for our innovative campaigns.
Team.
More than 25 employees – from data scientist to digital artist.
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