Holistic planning and steering: branding meets performance
Proprietary KPIs for increased media effectiveness
BANNER AD CREATION
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Banner tablet mobil
THE CHALLENGEIncrease revenue from women’s and children’s clothing as well as meeting the COS (cost of sales) target.
OUR SOLUTIONImplementation of a custom attribution model to drive allocation decisions and approach new customers within segmented target groups on Data-Management-Platforms (DMP) in selected premium environments.
RESULTSCampaign driven sales doubled. Post-click conversion rate rose to 33% (higher than post-view). The average cart value increased by 40% during the campaign while keeping the Cost of Sales under 40% at scale.
THE CHALLENGEGenerate online loan sales (consumer credit). Drive qualified traffic to the landing page while keeping Cost of Sales under 3.5% for hard to identify audiences.
OUR SOLUTIONAddress potential customers by creating statistical twin audiences of real customers.
RESULTSBy addressing statistical twin audiences considerably higher sales were generated without increasing the costs. In fact, the costs were even reduced (CPL) and the CTR was improved.
THE CHALLENGEStrengthen the Masai brand in the UK using programmatic prospecting with display ads. Drive online sales and promotion of the Masai brand in the UK using push mechanisms.
OUR SOLUTIONUsing learnings from previous campaigns, we defined custom KPIs to optimize the balance between branding and performance. We utilized narrow frequency capping across multiple DSPs to optimize campaign efficiency.
RESULTSThe campaign drove a 373% increase in new online customers in the UK (measured by Masai’s on-site analytics). Masai also saw a 70% increase in conversion rate.
THE CHALLENGEGenerate online registrations and increase brand awareness within Raisin’s target group.
OUR SOLUTIONImplement careful frequency capping to maximize net campaign reach. Generate look-a-like segments to further increase reach.
RESULTSWe were able to meet Raisin’s target CPL at scale. At the same time we saw an overall performance increase and increase in assisted conversions.
Create a programmatic replacement for Roller’s old media planning and meet or exceed the quality specifications of direct media buying.
Demonstrate that this programmatic replacement can scale at the required quality. Provide Roller with enhanced multi-channel insights and control beyond what is possible with traditional media planning.
OUR SOLUTIONCombine profile, sociodemographic, and interest based targeting with large format placements on whitelisted and transparent premium inventory. Implement comprehensive cross-channel frequency capping for efficient use of media budget.
RESULTSA monthly reach of 32 million unique users with 140 million ad impressions and 300,000 clicks. Roller saw an 11% increase in purchase probability compared to their previous direct-buy media plan. At the same time there was a 93% reduction in media cost.